Mark Spenner, general manager of EA2D, said the goal was to bring the AAA quality game play of BioWare to the social space, with role-playing combat that fits the limited game medium of Facebook.
The Dragon Age Legends app was co-created by BioWare and EA’s Play4Free studio, EA2D. That’s not bad, but the game could use a marketing boost through exposure to Facebook’s 600 million users. Dragon Age II, one of EA’s major releases for the year, debuted on March 8 and has an average Metacritic (an aggregator of review scores) score of 80 out of 100. That is, players are motivated to play the Facebook version of the fantasy role-playing game to get five exclusive items in Dragon Age II.ĭragon Age II is the sequel to the award-winning Dragon Age Origins game that debuted in late 2009 from EA’s BioWare studio. But Dragon Age Legends has social glue, or “companion gaming” as Ubisoft calls it.
In the past, console game companies released games on mobile or social platforms much later than the traditional platforms, and there were often no ties between the games.
